Last updated: July 20 2025
By continuing to use our Site, you acknowledge that you have read and understood this Privacy Policy.
1. Introduction
Elite Performance & Longevity Center (“EPLC,” “we,” “our,” or “us”) is a Florida-registered medical-wellness practice headquartered at our physical clinic in Sarasota, Florida. We are committed to protecting the privacy and security of everyone who visits performancelongevitycenter.com or interacts with our digital services. This Privacy Policy explains what information we collect, how we use it, the limited circumstances under which we share it, and the choices you can make about your data.
2. Who We Are
- Business name: Elite Performance & Longevity Center Corp.
- State of registration: Florida (Division of Corporations / SunBiz)
- Clinic address: 2030 Bee Ridge Rd., Sarasota, FL 34239
- Contact email: admin@performancelongevitycenter.com
- Telephone: +1 (941) 2569009
3. Scope of This Policy
This policy applies solely to personal information collected through:
- Our public website, landing pages, and blog (the “Site”);
- Any contact, newsletter-signup, or chat widgets embedded on the Site;
- Our marketing emails and SMS campaigns.
It does not cover clinical or health information you may provide through our patient-care platforms (e.g., Tebra), which are governed by separate HIPAA-compliant notices presented inside those portals.
4. Information We Collect
| Type | Examples | How We Collect |
|---|---|---|
| Identifiers | First and last name, email address, phone number | Web forms you submit; newsletter sign-ups |
| Device & Usage Data | IP address, browser type, pages viewed, time spent | Cookies, log files, Google Analytics |
| User-Generated Content | Comments or media you post | Blog comment fields, file uploads |
| Communications | Messages you send us | Email, SMS, chat widgets |
We do not intentionally collect – and ask that you do not send – sensitive health information through general web forms. All clinical data should flow through our HIPAA-compliant patient portal.
5. Lawful Bases & Purposes
| Purpose | Legal basis* | Typical Tools |
|---|---|---|
| Responding to inquiries & scheduling a discovery call | Consent | Web forms, MailerLite |
| Email newsletters & SMS updates | Consent (opt-in) | MailerLite, SMS gateway |
| Improving the Site’s performance & security | Legitimate interest | Google Analytics, server logs |
| Compliance with legal obligations (e.g., fraud prevention, state records) | Legal requirement | Audit logs, subpoenas |
* The “legal bases” above align with the standards used in U.S. consumer-privacy statutes and common-law principles (e.g., contract and tort).
U.S. Consumer-Privacy Note:
Elite Performance & Longevity Center adheres to the rights and duties set forth in every comprehensive state privacy law currently in force or already enacted — including, but not limited to, California (CCPA / CPRA), Colorado (CPA), Connecticut (CTDPA), Delaware (DPDPA effective 2025 – 01-01), Florida (FDBR), Indiana (ICDPA effective 2026-01-01), Iowa (ICDPA), Kentucky (KCDPA effective 2026-01-01), Maryland (MODPA effective 2025-10-01), Minnesota (MCDPA effective 2025-07-31), Montana (MCDPA), Nebraska (NDPA), New Hampshire (NHPA), New Jersey (NJDPA), Oregon (OCPA), Rhode Island (RIDPA effective 2026-01-01), Tennessee (TIPA effective 2025-07-01), Texas (TDPSA), Utah (UCPA), and Virginia (VCDPA).
Wherever these laws grant consumers rights — such as access, correction, deletion, portability, or the right to opt out of targeted advertising, profiling, or the sale of personal data — we honor those rights uniformly, regardless of your state of residence.
6. Cookies & Similar Technologies
We use first-party and third-party cookies to:
- Remember your preferences. (e.g., language, cookie banner dismissal)
- Analyze traffic. Google Analytics employs first-party cookies and anonymized IP masking.
- Measure marketing effectiveness. MailerLite sets a tracking pixel within newsletters.
You can adjust cookie settings in your browser or opt out of Google Analytics via the Google Analytics Opt-out Add-on.
7. Embedded Content & Links
Articles or pages may include embedded videos, images, or widgets hosted on external sites (e.g., YouTube, Instagram). Interacting with those embeds is subject to the third party’s own privacy rules, which might set additional cookies or collect analytics.
8. Appointment Booking & Patient Data
When you book an appointment, update medical questionnaires, or view test results, you are redirected to Tebra (or another designated platform) operating under a Business Associate Agreement (BAA). Tebra encrypts data in transit and at rest, meets all HIPAA Security & Privacy Rule requirements, and maintains independent SOC 2 and HITRUST certifications. EPLC staff access only the minimum necessary information to provide care.
9. How We Share Information
We do not sell personal information. We disclose limited data only to:
| Recipient | Reason |
|---|---|
| Service providers (Google Analytics, MailerLite, Tebra, payment processors) | Operate Site, send communications, book appointments |
| Regulators / law enforcement | To comply with subpoenas, court orders, or applicable laws |
| Successor entities | In the event of a merger, acquisition, or asset sale, subject to the same protections |
All vendors are vetted for security best practices, sign data-processing or HIPAA BAAs where required, and may use the data solely to perform contracted services.
10. Data Retention
- Website inquiries & marketing lists: retained until you unsubscribe or request deletion, or for up to 24 months of inactivity.
- Analytics logs: stored in aggregated form for up to 26 months.
- Blog comments: retained indefinitely so future conversations are understandable.
We may keep backups or logs for a limited period to satisfy legal or compliance obligations.
11. Your Privacy Rights
Depending on where you live, you may have the right to:
- Access a copy of the personal data we hold.
- Correct inaccurate or incomplete information.
- Request deletion (“right to be forgotten”).
- Opt out of marketing communications at any time.
- Limit or object to certain data uses.
How to exercise your rights: email admin@performancelongevitycenter.com with your request. We will verify your identity and respond within 30 days, or the timeframe required by law (Florida Digital Bill of Rights, CCPA, GDPR, etc.).
12. Security Measures
- TLS 1.3 encryption secures data between your browser and our servers.
- WAF and DDoS protection via our hosting provider.
- Role-based access controls and MFA for staff accounts.
- Annual HIPAA security-risk assessments and PCI DSS scans for payment pages.
No internet transmission is ever 100 % secure, but we employ commercially reasonable safeguards to reduce risk.
13. Children’s Privacy
Our services are directed to adults 18 years and older. We do not knowingly collect personal data from children under 13. If you believe a child has provided us information, contact us immediately and we will promptly delete any such information.
14. International Visitors
Our provider’s servers are located in the United States. By accessing the Site, you understand that your information may be transferred to, stored, and processed in the U.S. If you reside in the European Economic Area, we rely on Standard Contractual Clauses (SCCs) or comparable safeguards for any onward transfer to our processors.
15. Changes to This Policy
We may update this Privacy Policy from time to time (e.g., to reflect new regulations or technologies). The “Last updated” date at the top will change, and significant changes will be announced via a banner or email.
16. Contact Us
For privacy questions, data requests, or complaints, reach our Privacy Officer at:
- Email: office@performancelongevitycenter.com
- Postal: Privacy Officer – EPLC, 2030 Bee Ridge Rd., Sarasota, FL 34239
If your concern is not resolved, you may lodge a complaint with the Florida Attorney General or, where applicable, your local supervisory authority.